There are often confusions in people when it comes to differentiate between Editorial vs Article content creation. However, it is to note that editorial and article writing are two different forms of content creation used to inform, educate, and entertain a particular audience with some key differences.

Editorial Writing:

Editorial writing is typically employed by newspapers, magazines, and other media outlets to make judgments about current events or topics in the news. An editorial may discuss politics, culture, business trends, or any other topical issues. 

Editorial writing often presents an opinionated point-of-view that is supported by facts and evidence. The purpose of editorial writing is to influence public opinion on important matters facing society.

Article Writing:

Article writing involves creating content for the web related to specific topics such as health, travel, lifestyle etc., with the goal of providing readers with informative and engaging content. Articles will usually have a primary focus — whether it’s a product review, opinion piece, or news story — and may include other topics related to the primary focus. 

An article will generally contain an introduction, body content, and conclusion. Article writing must be done in an engaging way to keep readers interested and encourage them to take action.

Difference Between Article and Editorial Writing:

Article Writing:

• Article writing is focused on providing factual information.
• Article writers generally present a balanced view of the subject and provide information on both sides of an argument.
• Article writing often involves research.
• Article writers may need to consult experts or do interviews to get the facts they need.
• Article writing is often used by magazines, newspapers, and online publications to provide readers with current information on a variety of topics. 
• Article writing is focused on providing factual information.

Editorial Writing:

• Editorial writing focuses on opinion and discourse.
• Editorial writing typically focuses on expressing a particular opinion and attempt to persuade readers to agree with their point of view.
• Editorial writing is more opinion-oriented and does not require research to support its claims.
• Editorial writing uses their own knowledge and experience.
• Editorial writing is usually used in opinion columns, blogs, and other opinionated pieces.
• Editorial writing focuses on opinion and discourse.

Way to Write Editorial and Article Writing:

Research your Topic Thoroughly: 

This is the most important tip for any writer; doing thorough research on a topic will help you gain an understanding of it and enable you to produce high-quality content.

Structure your article logically: 

A well-structured article makes for easy reading, which can help keep readers engaged with your content. Make sure there are clear subheadings, paragraphs that flow in sequence, and an introduction that effectively summarises the key points of the article.

Keep Language Simple and Concise:

Long-winded sentences can be difficult to read and understand, so make sure your writing is kept succinct without losing its impact or effectiveness.

Use Active Voice Whenever Possible:

Active voice helps your writing sound more authoritative, so it’s best to avoid passive voice as much as you can.

Use Appropriate Imagery and Visuals:

Adding interesting visuals or illustrations to your article can help draw the reader in and make your content more engaging.

Don’t Forget SEO Basics:

Writing with SEO in mind can help ensure that your article is easily found online. This includes using keywords, creating effective titles and meta descriptions, and linking internally between articles on similar topics when necessary.

Proofread for Errors:

Before publishing an article, make sure you take the time to proofread it for any typos or mistakes that may have been overlooked during the editing process.

Conclusion:

Writing an editorial or article can be a daunting task, but it doesn’t have to be. By following the steps outlined in this article – researching your topic thoroughly, creating an outline and structure for your piece, writing with clarity and precision, and editing your work carefully – you will have crafted a high-quality article that meets both yours and your readers’ expectations. With practice and dedication to improving your craft as an editor or writer, you’ll become more confident in producing engaging content that resonates with audiences everywhere.