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US Polo vs Ralph Lauren: A Study of Iconic Brand Logos

ByZubair Ahmed

Jan 31, 2023
US polo vs Ralph Lauren

US Polo and Ralph Lauren are major and noticeable American brands. When it comes to the two classic American brands of Polo, US Polo and Ralph Lauren, there are quite a few differences between them. First and foremost, US Polo is owned by Liz Claiborne Inc., while Ralph Lauren is an independent company with its own label. Both brands feature high-quality polo shirts that come in a variety of colors, sizes and styles.

Overall, US Polo is known for its casual style while Ralph Lauren focuses on luxury fashion items that come with superior quality craftsmanship as well as timeless design elements that make each piece truly special. Now let’s see the logo differences between both the brands.

The US Polo logo is a simple yet stylish design, featuring a blue and white shield with a red and white horse in the center. The shield represents the strength of the brand, while the horse symbolizes freedom and the wide open spaces of America. The font is classic and timeless, reflecting the timeless quality of polo itself. It’s a simple but powerful logo that captures all that US Polo stands for in one easy-to-recognize image.

The US Polo logo is a recognizable symbol of American culture and style. It has been used as the official emblem for the United States Polo Association since 1890 when it was adopted as part of the organization’s original seal. The iconic logo features a man riding a horse in front of a shield with the letters “USPA” beneath. The image has come to represent the sport of polo as well as its spirit of excellence, sportsmanship, and camaraderie. It is an instantly recognizable symbol that is widely used on a variety of items, from clothing to household items.

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  • The US Polo logo is iconic and instantly recognizable, featuring a simplified version of a polo player on horseback.
  • The silhouette has a classic Americana feel, with an updated modern look that speaks to the brand’s timelessness.
  • The logo can be seen on most apparel items produced by the company, including t-shirts, hats, and outerwear.
  • The main colors used in the logo are navy blue, white, and red, although there have been variations that feature different colors. The logo also features a shield shape that is meant to represent honor and strength.
  • The font used for the logo is a modern, bold sans-serif typeface which gives it an authoritative and powerful look.
  • The US Polo logo is a classic yet modern representation of the brand that is instantly recognizable and represents the company’s commitment to quality and excellence. 
  • It is an iconic symbol of American sportswear that has been around for decades.

On the other hand, Ralph Lauren’s logo is a much more intricate design featuring a brown polo player surrounded by sky blue laurel leaves and stars. The rider appears to be wearing an outfit similar to those found in traditional polo matches; including riding boots, jodhpurs, and even gloves. The font used is also quite distinctive – it’s bolder than most other fashion logos and features serifs that are meant to evoke sophistication and luxury. Overall, Ralph Lauren’s logo reflects its high-end positioning as one of the most esteemed clothing brands in the world.

The Ralph Lauren logo is instantly recognizable and has been used as a symbol of quality, luxury, and elegance since its inception in 1967. The logo features a strong image of a polo player on horseback, which serves to remind people of the sport’s royal origins. The colors used are usually red, navy, or black which help to create a timeless look. The font of the brand name is also elegant and sophisticated, adding to the overall classic look of the logo

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  • The Ralph Lauren logo is one of the most recognizable logos in fashion.
  • It features a simple but powerful design, with the iconic horseman image at its center.
  • The logo’s colors are also timeless and distinctive – usually either black, navy blue, or red.
  • The font used for the brand name is elegant and sophisticated, helping to create an overall classic and timeless look.
  • The logo is also often accompanied by the slogan, “Polo- the sport of kings.” This reinforces the luxurious nature of Ralph Lauren’s brand.
  • The Ralph Lauren logo provides a strong image that conveys quality, luxury, and elegance. It is one of the most iconic logos in fashion and has become an unmistakable symbol of the brand.

Key Differences between Us Polo & Rapha Lauren


The Ralph Lauren logo features a polo player mounted on a horse in the center, with elaborate detail of the polo game around it. The US Polo logo is simpler, featuring just two crossed polo mallets shaped like an ‘X’.


The colors used in the Ralph Lauren logo are navy blue, white, and red. Meanwhile, the US Polo logo has navy blue as its primary color but also uses shades of grey and black in the design.


The font used in the Ralph Lauren logo is a serif typeface called “Capsum Bold”. In US Polo Logo, it’s a sans serif-style font called “Avenir”.


The Ralph Lauren logo is positioned in the upper-right corner of products and apparel, while the US Polo logo takes up more space and appears in the center.

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The Ralph Lauren logo is a symbol of luxury and sophistication, while the US Polo logo stands for quality, classic style, and tradition.


The Ralph Lauren logo appeals to upper-class individuals, while the US Polo logo is more accessible and reaches a wider audience.


The Ralph Lauren logo includes a polo player that symbolizes the brand’s classic yet fashionable style. For US Polo, the crossed mallets represent the game of polo and its rich history.

Visual Impact: 

The Ralph Lauren logo has a strong visual impact with its striking detail and vibrant colors. The US Polo logo is more subdued in its color palette but still has an iconic, timeless look.


The Ralph Lauren logo and the US Polo logo both have distinct differences that set them apart from each other. The Ralph Lauren logo is more of an abstract design, while the US Polo logo is more of a literal representation of equestrian sports. Both logos represent timeless fashion brands with unique styles and appeal. When it comes to deciding which logo is “better”, it really depends on personal preference. Ultimately, the key to choosing the right logo for you lies in understanding both logos and their respective features. By doing so, you can make an informed decision that works best with your fashion sense and aesthetic preferences. 

By Zubair Ahmed

Welcome to my website, and thank you for taking the time to learn more about me. My name is Zubair Ahmed, and I am a professional website writer with over five years of experience in creating high-quality content for websites.

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